The appointment is part of a broader strategic leadership expansion, which includes the transition of former Interim CEO Paul Napper to the newly created role of President of Legislative and Strategic Affairs.
Operational Mastery and Visionary Growth
During her tenure as COO, Duke was the architect of Sandhills Medical’s day-to-day operations, overseeing the complexities of clinical delivery across its regional footprint. Her promotion to CEO marks a shift toward a "visionary growth" mandate, focusing on digital integration and the expansion of the Health Center Program.
"Amanda Duke is a proven leader who has spent years in the trenches refining our care delivery models," said E. Wayne Wallace, Chairman of the Board. "Her deep understanding of clinical workflows, paired with her unwavering commitment to the FQHC mission, makes her the ideal leader to guide Sandhills Medical into its next chapter of innovation."
A Mandate for Accessibility and Innovation
As CEO, Duke will oversee all clinical operations, HRSA compliance, and a multi-disciplinary team of professionals. Her strategic roadmap for 2026 emphasizes:
• Health Equity: Removing financial and geographic barriers for the uninsured and underinsured.
• Digital Transformation: Streamlining patient access through advanced scheduling and communication technology.
• Regional Sustainability: Ensuring the "neighbor-to-neighbor" care model scales effectively as the organization expands.
In Her Own Words
"I am honored to lead Sandhills Medical as we evolve to meet the growing needs of our communities," said Amanda Duke. "Our mission is to empower families through accessible, high-quality healthcare. I look forward to working with our talented team to achieve new heights of excellence and resilience."